Premier League clubs have already spent a record amount of almost £1.7bn on players this summer going into Thursday's deadline day - and that is set to rise even further.
The previous record for summer spending had been the £1.43bn spent in 2017.
The increase in spending comes after two consecutive summers shadowed by the Covid pandemic's impact on clubs' income, in which the total fees had dipped to £1.1bn last year.
Deloitte's Sports Business Group's Chris Wood said the level of spending was a sign that "the business models of Premier League clubs are rebounding post-Covid".
In fact, more has been spent this summer than in the last season's January and summer windows combined (£1.44bn).
Seventeen players have so far been signed by Premier League clubs - each of them for a reported fee of more than £30m, which compares to just eight during the 2021 summer transfer window.
The deadline for English Premier League and Football League teams is 23:00 BST on Thursday, 1 September. Scotland's deadline is an hour later.
In Spain - where Barcelona's spending spree has drawn most of the headlines - it is 23:00, in France it is 22:00, Italy's window shuts at 19:00 and Germany's deadline is 17:00 - all times BST.
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