Over the last few years a new SEO marketing trend has noticed into the online marketing world, that is Local Internet Marketing. Local search is being used more frequently than ever by smart phone and other device users. Google Places is a great opportunity for your company to get new local business.
A Google Places page is a free Online marketing service that a company can use to describe their product and services and other details such as NAP (name, address, phone number), website URL etc. You can also add images and videos and your customer can add a review on your places page too.
Simply having a listing is just not enough; A best practice approach to local online marketing will greatly increase your chances of success. Here are simple steps to Google Places optimization that will help to increase your Google Places page's ranking.
Australian Business DirectoryConsistency is Key
It is essential that your Google Place page listed the same information as any other profiles your company may have online. This is the common mistake that some business make is presenting different contents across online business directories. For instance, a business may present their address without zip code on Yellow Page, but provide a zip code in their Google Places listing. Inconsistent business information can hurt your Google Place ranking.
Complete your Places Page Profile
It is very important that you fill out all the sections of your Google Places page while creating it because empty sections will a little harmfully impact on your Google Places page rank. Make sure that you are filling out all standard information including:
NAP (name, address, phone number)
Website
Images
Videos
Category etc.
Make sure to add of all possible categories for your business. These will be the main keywords Google will use to associate your listing with local search inquires.
Collect Additional Listings and Citations
Citations are references to your business from other websites. Each time your business is referenced on an external website such as a Directory Listing, Blog etc. will help to build your Google Places rank. The more listings you have, the easier search engines will find your business. You can create your address citation in each of the major directories, and make sure that your business name, address, phone number and other information is consistent across all of your citations.
Get Reviews
Reviews give search engines an indication that your business is a real place that is known and liked by real people. Ask all of your good customers, friends, and family to leave truthful reviews of your business. Get reviews as many as you can. The more reviews you have the better your rank will be.
Your Website SEO
The number one ranking factor is the overall organic SEO ranking of your businesses website. A well optimize website attract organic search traffic by itself. The higher your business's website is ranked, the higher your Google Places business listing will be ranked.
